what is the purpose of 'people also ask' on search engines?

Modern search engines use powerful algorithms, sophisticated web crawlers, and other tools to offer web users the most helpful content when searching the internet. But more and more, search engine algorithms are using "people also ask" sections to help expand user queries.

What is the purpose of "people also ask" on search engines?

When you use a search engine, such as Google, you enter a query and receive a list of websites that match your search words or phrase. By introducing "people also ask" sections into their search results pages, search engine algorithms give users a wider range of options from which to choose.

The sections are generally displayed as a list of questions that are related to the user's original query. If a user clicks on one of these questions, additional information, such as webpages, news articles, images, video, and other multimedia content related to that query, are delivered.

For example, if you are looking for the best golf courses in the U.S., the "people also ask" section may contain questions such as: "What is the oldest golf course in the U.S.?" and "What are the best golf resorts in the United States?"

The "people also ask" feature helps to expand user queries into topics that may not have been covered in the original search. It also helps to increase search engine relevance and improve user experience by providing additional information and content specific to the user's query.

The "people also ask" feature is particularly beneficial to webmasters, as it increases user engagement on their website and encourages users to explore related topics. These sections also help to increase organic search traffic to websites, as they deliver more relevant and varied search results to users.